Sunday, May 27, 2018

Jefford Curre' Bahamas film industry ''Man of the year''. The inventor of the Bahamas film industry and the box-office entrepreneur who financially engineered the global rise of the Bahamian indigenous movie making movement, winning big against incredible odds.











                                 












7 of the most frequently asked questions about the Bahamas leading man of action and the rise of the Bahamas movie industry.


Question 1.  How did a monkish nerd like Jefford get to live in with forty super hot girls, during his training days in Los Angeles and what did he do?

Steamy, stylish, risky and compelling. “Jefford Curre' Civilian Engagement” has been praised for highlighting one of the most intriguing chapters in the making of modern cinema history. It's bold and determine, with an out of the box approach that's not even trying to be like anything you've read before. Venture behind the scenes of a never before told story.  Ride along with the Bahamas biggest and most popular action figure.  From the nerve dangling pioneering missions of the Royal Bahamas Defence Force, follow through to his ground breaking invention of the Bahamas Film Industry.  Be a part of the action as he braves the rugged and treacherous frontiers of off-shore politics, sex, banking, and religion. Find out how this box-office genius changed the game and financially engineered the rise of the Bahamian indigenous movie-making movement.
Question 2. How do you make money in the Bahamas Film Industry and still go to heaven?


About 

JEFFORD CURRE' 
  
Star/Director/Creator of
“Paradise Intrigue” the Bahamas first movie
  
Question 3. Apart from his mother and father, who were the mystery mentors behind the rise of Jefford Curre', and why did they commit to his vision?

Before entering the movie business, the elusive Jefford Curre’ lived a very dangerous life. He found himself managing multi-million dollar temptations, in the deadly intervention of major narcotics smuggling operations that traffic through the outer limits of the Bahamas.  Like a “Bond-style” bounty hunter, running real life intervention missions for the Bahamas government, he spent more than 5-1/2 years at the center of the non-stop classified action.  As a highly trusted direct entry specialist, he has more than 37 off the record missions to his credit. Jefford Curre' was raised under monk style conditions by strict, but loving  Christian parents on the 7 by 21-mile island of New Providence, Nassau Bahamas.  At the age of eighteen, he was discreetly recruited to the front lines of law endorsement', catapulted into a culture where the takedown of murderous drug criminals, sophisticated money launderers, virtuous hot women and disgruntled weapons experts were the order of an average day.

At the age of four, his box office journey began while out to the shopping center with his mother.  It was the first time he had seen a moving picture. He was so intrigued by the fun the little people were having inside the T.V. set, he ran around the back of the big T.V. to see if he could get inside. After inquiring, his mother told him that they were movie stars and movie stars don't go to heaven. His family was a part of a strict religious order who in time had modernized their views toward cinema and became one of his greatest supporters.

Question 4. How did Jefford Curre' invent the Bahamas Film Industry?


It's ironic that Jefford Curre' would end up as the pioneer of the Bahamas Film Industry. Before his first trip to America as a young adult, pursuing film studies, he had not even set foot inside a movie theater. By 1990, the Bahamas was a nation trapped in the success of a volatile tourist trade. It was becoming more obvious that new innovation would be needed to secure future job market. The thought of indigenous people operating their own movie company was laughable.  Jefford Curre' saw the vision of the future and a clear shot for his people to rise toward real economic prosperity. He requested his parents to grant him his share of the family's inheritance in advance.

.
In 1991 on a highly organized shoestring budget he set up Megavision Pictures, a movie industry research, and development office in Guanahani Village, Nassau Bahamas.  The huge sign board on the wall indicated that a new way of entrepreneurial thinking was brewing among the locals.  By the summer of 1994, with the help of visionary resort operators, he incorporated Megavision Pictures  Limited and moved his base onto Paradise Island, occupying two locations under closed studio conditions.

 Amazon

 Question 5. How did Jefford Curre' crisis become his biggest opportunity?


Like all pioneers his obstacles were endless. The bank demanded to hold the family's $80,000 property in order to give a mere  $15,000 loan, which was a far cry from the original request of $30,000.  Then they surprisingly stretched the loan distribution over a very long period, in small increments.  It was an advanced predatory maneuver beyond the experience of the young entrepreneur. It created a dilemma that left him minus the family's property and literally the clothes on his back.  He was facing major embarrassment with a nervous wife in one arm and a crying baby in the other.  

The Bahamas leading man of action was facing his darkest day in the civilian life.  It was a situation that should have destroyed him, but instead motivated his interest in the study of financial engineering.  Employing savvy negotiation skills, it was not long before he was able to attract a network of innovative goal sharing partners to assist in the organization of the Megavision Kingdom Academy. An in-house home school that was designed especially to enable him to take the entire family on tours. Dirty diaper changes, production shoots, trailblazing mountain blizzards and often breakfast, lunch, and dinner in completely different cities. These are the conditions that molded the office of Jefford Curre' into an unbeatable force in the new world of Box-office excitement. Later as the children grew beyond toddler stage,  he redesigned the operation to equip entry level box-office entrepreneurs with the skills and perspective needed to avoid or overcome financial challenges and succeed at navigating full-time careers. 

Jefford Curre' changed the economic outlook of an entire nation and raise the bar of hope for many. It did not take long before everyone realized that making movies was something they could succeed at,  all they needed was a full-time commitment through hell or high water.  An army of locals now storms the indigenous cinema landscape. Jefford Curre' ingenious box-office innovations have been featured in a wide variety of major publications including the Wall Street Journal  (on.wsj.com/9IskoF ), Stars in Paradise and USA Today.

Question  6. What did the Prime Minister of the Bahamas do that gave Jefford Curre' a leap frog start in the invention of the Bahamas Film Industry and why? 

The phenomenal success of this youngster, who emerged from a skinny nerd, living on a dead end street, will change almost everything you thought you knew about how to succeed in the entertainment business.  Most importantly, his tenacity inspired struggling filmmakers around the world to realize their untapped power. His unstoppable momentum against incredible odds enabled Bahamians to realize for the first time that there was something they could succeed at without limitations. Jefford Curre' became the one to watch and a vivid example of the fact that they did not need a wealthy family, religious prestige, tight government connections or an impressive social status, in order to be a full-time success in the Bahamas new number one industry.

As a big advocate of honor, respect and allegiance, Jefford Curre' holds the Bahamas Film Industry's Distinguished Medal of Honor. He is the first inductee into the Bahamas Movie Hall Of Fame and leads by strategic influence, a new world of box-office excitement.   More than just a leader he is an artist beyond compare and a powerful inspiration to anyone who struggles to make impossible dreams come true. He lives between homes in the Bahamas and Los Angeles, when not on tour at least 200 dates a year.  He is often accompanied by his wife, Darlene and two daughters Danielle and RiQashan. They are all successful full-time box-office entrepreneurs in the global scope of the fast growing spectacular cinema movement, now branded as the Bahamas Film Industry, (bahamasmovieindustry.com). Long before Bahamian film festivals, screen actors associations, film camps and cinema societies, there was Jefford Curre' forging the Bahamas indigenous movie landscape into being. From an original indigenous cinema point of view, the Curre' family reigns as the Bahamas First Family of Cinema. Jefford, Darlene, Danielle, and RiQashan make up the core of a powerful indigenous international cinema group that's 7,000 strong and growing.  

(This book does not give advice of any kind.  Though the story is true, it's intended for entertainment purposes only, and should not be the basis of any decisions.)


Enjoy 

"JEFFORD CURRE'

CIVILIAN ENGAGEMENT"

Marinated in well placed, side-splitting humor, as only Jefford Curre' can do. "JEFFORD CURRE' CIVILIAN ENGAGEMENT" is an adventurous story that will help you realize that dark moments don't last forever. It will hurt. It can even kill you if you don't change your perspective. More importantly is the fact that if it doesn't kill you, it will always lead you to a higher place and that includes work, play, business, and relationships. This book episode is loaded with heroes just like you, who struggled and made impossible dreams come true.

Question 7. Where?  Go to Amazon.





Positioning yourself for movie money in the Bahamas Film Industry


BAHAMAS FILM INDUSTRY.
 Whether you’re an international money launderer posing as a banker, or a relative of pirates who went legit at the turn of the century, you already know about the buried treasure that still lies yet undiscovered in, the Bahamas. Treasure chest was uncovered in 1994 when Jefford Curre' invented the Bahamas Film Industry.






Countless sad stories of weak filmmakers who regrettably sold their integrity and allowed themselves to be manipulated by people just to get some money.


The in-house training division of Megavision Pictures runs a very interesting program that teaches filmmakers, not only how to make films, but more importantly, how to attract money without losing their own identity. If the filmmaker loses identity and integrity, he has nothing different to offer his starving audience. When this happens he is no longer unique and his days are numbered.

Filmmakers, practically, in the newly emerging global Bahamas film market, might find it not a bad idea to establish their position before forming close working relationships with foreign entities. In other words, you must establish a structure that identifies you and demonstrates internal accountability. This is important for some very good reasons.

Make no mistake about it, whoever you ask for money will proposition you with a list of conditions. The key is to find the company that echoes the sentiments that you stand for. For example, if your films or film festival is about spreading democracy, don’t expect the grant organization that believes in dictatorship to fund you. You will have to change your mind about the governing process and demonstrate that change vividly before you can get the money. 

How many times have you seen filmmakers or film festival operators start out with good intentions about producing movies that encourage good will among all mankind. Often we realize after a year or so, their press release starts selling them as an extremist in either race, creed, color or religion. This happens because real structure and accountability was missing at the beginning. There was no clear mission of conviction.   starsinparadise.com


101 directing tips for filmmakers - Bahamas film industry.


5 directing tips for award winning moviemakers - Bahamas film industry.










It’s ironic that Jefford Curre’ has emerged as one of, if not the most influential figures in the Bahamas film industry.  Considering the facts that before he began his first series of movie production training trips into the USA as an adult, he had never even stepped foot inside a movie theater. Of cause there are movie theaters in the Bahamas but that had nothing to do with Jefford's development toward his destiny. He was a shy boy who grew up under monk style conditions in a strict Christian home, and was not even allowed to venture outside the boundaries of his back yard.  His friends, however, were allowed to come in to play and sometimes needed to borrow money.  Jefford never spent his allowance, except for occasionally buying gifts for his mother.  He kept a loaded piggy bank from which he made small loans to his friends, but there was one problem, he seldom got paid back.  To solve the escalating problem, the thrifty 10 year old negotiated what could be considered his first pay-per-view distribution deal that was a sure win-win.  For on quarter, his friends, who were allowed to attend the movies, would gladly re-enact the entire movie that they had seen.  For an extra ten cents, they would even add music and sound effects with their mouth, leaving the rest to Jefford’s imagination. 

The cinema that took place in the sand pile went great until one day, while the boys were climbing the wall to demonstrate an ambush scene.  Suddenly the newly built, fresh cemented walls started to shake,  too many boys were on the wall.  He tried to warn them, but things got out of control.   After a leap, the entire top section of the wall came tumbling down.  Everyone ran out of the yard as fast as they could.  With the help of two friends, Jefford put the wall together piece by piece, using mud to cover the cracks.  It was a great  prop work, but did not survive the slamming of the gate that evening when his father came home.  That evening, after a few dozen lashes on his bare bottom, he realized how difficult directing could be.  He learned some very important directing lessons. Directing lesson no. 1.  You are responsible for any and all out come,   Directing lesson no. 2.  Don’t work with people who don’t take directions or you can’t control.  Directing lesson no.  3. If something goes wrong be prepared, you'll take a good licking but don't stop tickin.  Directing lesson no. 4. Always have at least two friends you can trust, who won't run when the going gets rough. Directing lesson no. 5. Remember there is an opportunity in every problem, find it and keep moving toward the goal.


starsinparadise.com




History of the Bahamas Film Industry timeline update



Starsinparadise.com 
invites you to participate in the Bahamas Film Industry timeline update.






 What is the Bahamas Film Industry timeline update?

The Bahamas Film Industry timeline update is an online information gathering process. It is open to the public to provide documented information on the accomplishments of Bahamians who rose to fame as a pioneer in the Bahamas Film Industry or as a contributor to the American Film Industry.
Many Bahamian pioneers in the film industry have been lost in time, others overlooked by the establishments of the past or simply had their importance ignored because of race, color, religious belief, social status, political affiliation, sexual view point or life management philosophy. As a result many are missing from the pages of conventional records.  In continued celebration of the 20th anniversary of the Bahamas Film Industry, we are launching into the future by honoring the accomplishments of those that came before us, as well as the unsung heroes still among us.

If you know anyone who qualifies to be honored in the new official update of the Bahamas Film Industry timeline 
now in progress,  please recommend them by providing us with a brief documented account of their story in the comment section of starsinparadise.com.


Guide lines for participation in the Bahamas Film Industry timeline update.

    1.    Properly identify yourself with your contact, first and last name, email as well as a telephone
         number in the event we need to follow up.

    2.   Your recommendation comments should be no more than seventy-five words or less.

    3.  Enter your recommendation comments with the headline that reads, example:  “Recommending
         John Doe” followed by documented  information in the comment box at the bottom of 
         starsinparadise.com, (files will be stored for review by the Bahamas Film Industry timeline
         committee for timeline placement consideration).


Statement of integrity and governance of the Bahamas Film Industry timeline update

starsinparadise.com is the official data entry point authorized to receive documented recommendations of Bahamians to be considered for inclusion in the  Bahamas Film Industry timeline update. Starsinparadise.com is not a platform for launching complaints, protest, personal attacks or engaging in chat fights or discussions. The platform is not designed to respond to inquiries. Starsinparadise.com reserves the right to not process or discontinue processing of timeline posting at its discretion and for any reason, with or without prior notice.  Being posted in the timeline is considered a well earned honorable privilege, not a right that’s enforceable.  We invite the participation of everyone, as each entry will be received with respectful consideration and process without prejudice and at the highest level of professionalism. Thank you for your participation.







Students! Here's your big break into the Bahamas Film Industry

Here's your big break! Now all you have to do is blow it!


Becoming a published “Stars In Paradise”reporter can change your life.  Even as a volunteer freelance writer there’s no telling how far you can advance.

1.You can put it on a resume! This will demonstrate that you have a great command of the English language.

2.You will have the opportunity to build important relationships with other important people you will meet during interviews, press gatherings, parties and special events.

3.You will greatly improve your professional image at home and abroad. Future employers will find you far more attractive because of your new found status in the film entertainment industry.

4.It could be a training opportunity or entry level position of a new career. A prestigious “Stars In Paradise” reporter is a highly respected individual worldwide.

5.You can use your new found position to impress and attract new friends or loved ones, and when you start to make real money from your talent, you will have someone to share it with.

6.You will be instrumental in keeping an unbiased view of the development of the Bahamas’ film industry, and build a reputation that will make you a trusted voice in the eyes of savvy decision makers.

7.Whoever assumed you were just a lazy bum, sitting around the house all day, watching TV, wearing out the sofa, and eating all the food out of the refrigerator, will realize how much they had underestimated you.

If you live in the Bahamas, frequently attend film industry events in the Bahamas, or report on indigenous Bahamian film projects in progress anywhere in the world, this could be your opportunity to become a published “Stars In Paradise” reporter.

starsinparadise.com


Saturday, May 26, 2018

Jefford Curre' and the birth of the Bahamas film industry, in a Bahamas with no indigenous film market.


How It All Began

The call of an ingenious film visionary to lead the forefront of a new era in cinema history, now known as the Bahamas film industry.















BAHAMAS FILM: Once upon  time, in a land not too far away called the Bahamas, there lived a little boy named Jefford Curre’. One day while out to the shopping center with his mother, he was intrigued by how much fun the little people were having inside the store T V set. Without hesitation he made his way to the back of the TV, to see if he could get inside. As he inquired about the little people, his mother explained that they were movie stars. His family was a part of a strict religious order and she wasted no time expounding that movie stars don’t go to Heaven. Missing out on a little milk and honey did not exactly concern Jefford, because the family’s refrigerator always had a great supply of milk. However, when his mother elaborated about the hell fire and brimstone, it almost scared the living day lights out of him. Jefford’s desire to be in the movies never left, but all desire to qualify himself as a movie star was no longer a burning issue. In his child like mind, he devised the perfect plan. He won’t be a movie star, he would just be a guy in the movies, pretending to be a movie star. Later on, as time went by, his parents had modernized their views on the world of movie making. (starsinparadise.com)


In 1990, Jefford Curre’ decided to follow up on an earlier vision that was downloaded to him on the necessity to kick-start an indigenous film industry in the Bahamas. He requested his parents to grant him advance access to his share of the inherited family property, in order to use as collateral for a bank loan. While most of his peers were busy using their money to stay in the latest fashion, updated motor vehicles or build houses, Jefford Curre’s focus remained with a great degree of concern on the nerve dangling fact that his homeland was almost solely depending on tourism. He thought the nation was a sitting duck for an economic crisis, with little or no new industry of global proportion in sight. It did not look good, but it was obviously an issue few wanted to acknowledge as a potential problem. Driven by a sense of mission and destiny, Jefford Curre’ decided that it was time to take action to develop a solution, to buffer potential future crisis. Bahamas Film Industry was born.
starsinparadise.com





Saturday, May 19, 2018

Jefford Curre' Bahamas film industry ''Man of the year''. The inventor of the Bahamas film industry and the box-office entrepreneur who financially engineered the global rise of the Bahamian indigenous movie making movement, winning big against incredible odds.











                                 












7 of the most frequently asked questions about the Bahamas leading man of action and the rise of the Bahamas movie industry.


Question 1.  How did a monkish nerd like Jefford get to live in with forty super hot girls, during his training days in Los Angeles and what did he do?

Steamy, stylish, risky and compelling. “Jefford Curre' Civilian Engagement” has been praised for highlighting one of the most intriguing chapters in the making of modern cinema history. It's bold and determine, with an out of the box approach that's not even trying to be like anything you've read before. Venture behind the scenes of a never before told story.  Ride along with the Bahamas biggest and most popular action figure.  From the nerve dangling pioneering missions of the Royal Bahamas Defence Force, follow through to his ground breaking invention of the Bahamas Film Industry.  Be a part of the action as he braves the rugged and treacherous frontiers of off-shore politics, sex, banking, and religion. Find out how this box-office genius changed the game and financially engineered the rise of the Bahamian indigenous movie-making movement.
Question 2. How do you make money in the Bahamas Film Industry and still go to heaven?


About 

JEFFORD CURRE' 
  
Star/Director/Creator of
“Paradise Intrigue” the Bahamas first movie
  
Question 3. Apart from his mother and father, who were the mystery mentors behind the rise of Jefford Curre', and why did they commit to his vision?

Before entering the movie business, the elusive Jefford Curre’ lived a very dangerous life. He found himself managing multi-million dollar temptations, in the deadly intervention of major narcotics smuggling operations that traffic through the outer limits of the Bahamas.  Like a “Bond-style” bounty hunter, running real life intervention missions for the Bahamas government, he spent more than 5-1/2 years at the center of the non-stop classified action.  As a highly trusted direct entry specialist, he has more than 37 off the record missions to his credit. Jefford Curre' was raised under monk style conditions by strict, but loving  Christian parents on the 7 by 21-mile island of New Providence, Nassau Bahamas.  At the age of eighteen, he was discreetly recruited to the front lines of law endorsement', catapulted into a culture where the takedown of murderous drug criminals, sophisticated money launderers, virtuous hot women and disgruntled weapons experts were the order of an average day.

At the age of four, his box office journey began while out to the shopping center with his mother.  It was the first time he had seen a moving picture. He was so intrigued by the fun the little people were having inside the T.V. set, he ran around the back of the big T.V. to see if he could get inside. After inquiring, his mother told him that they were movie stars and movie stars don't go to heaven. His family was a part of a strict religious order who in time had modernized their views toward cinema and became one of his greatest supporters.

Question 4. How did Jefford Curre' invent the Bahamas Film Industry?


It's ironic that Jefford Curre' would end up as the pioneer of the Bahamas Film Industry. Before his first trip to America as a young adult, pursuing film studies, he had not even set foot inside a movie theater. By 1990, the Bahamas was a nation trapped in the success of a volatile tourist trade. It was becoming more obvious that new innovation would be needed to secure future job market. The thought of indigenous people operating their own movie company was laughable.  Jefford Curre' saw the vision of the future and a clear shot for his people to rise toward real economic prosperity. He requested his parents to grant him his share of the family's inheritance in advance.

.
In 1991 on a highly organized shoestring budget he set up Megavision Pictures, a movie industry research, and development office in Guanahani Village, Nassau Bahamas.  The huge sign board on the wall indicated that a new way of entrepreneurial thinking was brewing among the locals.  By the summer of 1994, with the help of visionary resort operators, he incorporated Megavision Pictures  Limited and moved his base onto Paradise Island, occupying two locations under closed studio conditions.

 Amazon

 Question 5. How did Jefford Curre' crisis become his biggest opportunity?


Like all pioneers his obstacles were endless. The bank demanded to hold the family's $80,000 property in order to give a mere  $15,000 loan, which was a far cry from the original request of $30,000.  Then they surprisingly stretched the loan distribution over a very long period, in small increments.  It was an advanced predatory maneuver beyond the experience of the young entrepreneur. It created a dilemma that left him minus the family's property and literally the clothes on his back.  He was facing major embarrassment with a nervous wife in one arm and a crying baby in the other.  

The Bahamas leading man of action was facing his darkest day in the civilian life.  It was a situation that should have destroyed him, but instead motivated his interest in the study of financial engineering.  Employing savvy negotiation skills, it was not long before he was able to attract a network of innovative goal sharing partners to assist in the organization of the Megavision Kingdom Academy. An in-house home school that was designed especially to enable him to take the entire family on tours. Dirty diaper changes, production shoots, trailblazing mountain blizzards and often breakfast, lunch, and dinner in completely different cities. These are the conditions that molded the office of Jefford Curre' into an unbeatable force in the new world of Box-office excitement. Later as the children grew beyond toddler stage,  he redesigned the operation to equip entry level box-office entrepreneurs with the skills and perspective needed to avoid or overcome financial challenges and succeed at navigating full-time careers. 

Jefford Curre' changed the economic outlook of an entire nation and raise the bar of hope for many. It did not take long before everyone realized that making movies was something they could succeed at,  all they needed was a full-time commitment through hell or high water.  An army of locals now storms the indigenous cinema landscape. Jefford Curre' ingenious box-office innovations have been featured in a wide variety of major publications including the Wall Street Journal  (on.wsj.com/9IskoF ), Stars in Paradise and USA Today.

Question  6. What did the Prime Minister of the Bahamas do that gave Jefford Curre' a leap frog start in the invention of the Bahamas Film Industry and why? 

The phenomenal success of this youngster, who emerged from a skinny nerd, living on a dead end street, will change almost everything you thought you knew about how to succeed in the entertainment business.  Most importantly, his tenacity inspired struggling filmmakers around the world to realize their untapped power. His unstoppable momentum against incredible odds enabled Bahamians to realize for the first time that there was something they could succeed at without limitations. Jefford Curre' became the one to watch and a vivid example of the fact that they did not need a wealthy family, religious prestige, tight government connections or an impressive social status, in order to be a full-time success in the Bahamas new number one industry.

As a big advocate of honor, respect and allegiance, Jefford Curre' holds the Bahamas Film Industry's Distinguished Medal of Honor. He is the first inductee into the Bahamas Movie Hall Of Fame and leads by strategic influence, a new world of box-office excitement.   More than just a leader he is an artist beyond compare and a powerful inspiration to anyone who struggles to make impossible dreams come true. He lives between homes in the Bahamas and Los Angeles, when not on tour at least 200 dates a year.  He is often accompanied by his wife, Darlene and two daughters Danielle and RiQashan. They are all successful full-time box-office entrepreneurs in the global scope of the fast growing spectacular cinema movement, now branded as the Bahamas Film Industry, (bahamasmovieindustry.com). Long before Bahamian film festivals, screen actors associations, film camps and cinema societies, there was Jefford Curre' forging the Bahamas indigenous movie landscape into being. From an original indigenous cinema point of view, the Curre' family reigns as the Bahamas First Family of Cinema. Jefford, Darlene, Danielle, and RiQashan make up the core of a powerful indigenous international cinema group that's 7,000 strong and growing.  

(This book does not give advice of any kind.  Though the story is true, it's intended for entertainment purposes only, and should not be the basis of any decisions.)


Enjoy 

"JEFFORD CURRE'

CIVILIAN ENGAGEMENT"

Marinated in well placed, side-splitting humor, as only Jefford Curre' can do. "JEFFORD CURRE' CIVILIAN ENGAGEMENT" is an adventurous story that will help you realize that dark moments don't last forever. It will hurt. It can even kill you if you don't change your perspective. More importantly is the fact that if it doesn't kill you, it will always lead you to a higher place and that includes work, play, business, and relationships. This book episode is loaded with heroes just like you, who struggled and made impossible dreams come true.

Question 7. Where?  Go to Amazon.